American Express seems to love social media and that makes me love my American Express card even more. A couple of years ago Amex created Small Business Saturday as a response of sorts to Black Friday.
They must have liked what happened because since that time they more than any other credit card has embraced social media with innovative and interesting campaigns that have encouraged me to sync my card with their social media sites / accounts.
I think what American Express has done is genius, and I’d love to see other companies take a page out of Amex marketing handbook. Do you have a Facebook, Twitter and or Four Square account and an American Express card? Definitely take advantage of these programs.