According to the Business Insider article Is the NFL profiting off of breast cancer?, the NFL claims by purchasing pink items in the NFL Shop, fans can “support the fight against breast cancer with pink NFL breast cancer awareness gear.” is very misleading.
However, only 5% of these sales are being donated to the American Cancer Society. If the pink products have a typical 100% mark-up at retail, that means the NFL is keeping 90% of the profit from the sale of Breast Cancer Awareness gear. So purchasing these items does little to help with research and prevention and predominantly ends up lining the pockets of billionaire NFL owners.
Shame on you NFL