UberBOAT was uber popular

UberBOAT! Boston by Boston Harbor CruisesEarlier this summer Uber briefly test-marketed a water taxi service in partnership with BHC and according to their blog post on Tuesday, the program was a success. In the image below (I swiped it from Uber’s blog), arrows point to UberBOAT district destinations. The thicker the arrow, the more trips took place.

UberBoat_map-04-300x294

Uber’s blog shares a number of findings from this test run but the stat that impressed me was they say demand was about 7x greater than supply and remained consistent through out the trial period.  Based on that stat, it would seem to me that there is a good possibility this service could return on a more permanent basis. You can read more about the trial run here in Boston in Uber’s blog post, here.

One response to “UberBOAT was uber popular

  1. Boating is a bit different than taxis – I wonder how many new friends were made and how many of the boat owners will have set up their own system.

    Like

Remarks

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s