This week Coloradans raised a lot of eyebrows when it was reported marijuana tourism is creating an economic boom for Colorado ski towns with some reporting that as much as 90% of the recreational pot being purchased is coming from tourists. In April Reuters reported Colorado expected to bring in $98 million in revenue, exceeding the state’s expectations by 40%. Now numbers of more than $100 million in new tax revenue are expected.
I’m not being naive about potential problems with full legalization of marijuana, but since the state seems so enthralled with legalizing gambling, I figure one vice is as good as another and at least with the case of marijuana one might expect to see a rise in tourism. Sorry Revere, MA but no matter how amazing you make your casino (and I doubt that it will actually be amazing) I find it hard to believe it will help increase tourism to the state. There are regional casinos in mediocre towns through out the US already, but full legalization of marijuana remains quite rare and would provide a unique distinction. If legalized, I’d propose following 4th of July and before Bear Week in Ptown they create a new theme week called “Pot Week in Ptown”. I bet Spiritus Pizza would have a banner week. ;-)