Apple eyes Twitter

Apple social mediaOn Friday the New York Times reported that Apple is in talks with Twitter to make a “strategic investment” in the company.

While Apple has been very successful within the mobile space, the firm has failed miserably at tapping into social media, which has become an increasingly important for web and mobile.  Studies continue to show how social media which build communities of interest are increasingly influencing how people spend their time and money.  With Apple’s business model relying heavily on apps and their iTunes store this would seem like a smart long-term investment in their business model.

I have no idea if Twitter would be for sale, but the more I think about this pairing the more it would be interesting to see just what “strategic investment” means.


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