Looking to insert some fun into everyone’s life, Jello has developed a rather creative campaign on Twitter to take the self-pitying three lettered acronym, FML and turn it into a less explicit more positive meaning: Fun My Life. Annoying or humorous, it is getting attention from the media and poking fun at some Twitter users who are unaware of the FML campaign. If you are on Twitter, check the hashtag #FML and you’ll see exactly what I mean.
I can think of nobody who better injects fun into Jello than my friend Matt Micari (shown above) who was featured in a Boston Globe article a couple of years ago. To see how much fun Jello really can be, check out his site Gelology.
BosGuy 