The BSC South End lease will expire this spring
In recent weeks, there has been a lot of chatter about the future of the Boston Sports Club South End. Current and former employees have confirmed that the BSC would like to sign a new lease and the manager has indicated that negotiations with the landlord, GTI Properties are ongoing.
The current lease is set to expire this spring. If the BSC lease expires, it’s not clear if the space would be re-purposed, another chain would takeover, or if GTI would takeover the gym. While managing a gym would be a stretch for GTI, anything is possible. Last year, GTI Properties formed the SoWa Hospitality Group and hired Jeff Gates (former partner of Aquitaine Group) to manage food and beverage operations at the SoWa Powerstation, Brasserie, and Roma 500 (slated to open later this year). I hope the BSC and GTI come to some agreement. The uncertainty is frustrating, because it disincentivizes BSC from making any further investments or to improve the facility.
UPDATE: March 2, 2022 Boston Sports Club South End to close
National gym chains vs boutique studios
Regardless of the fate of the BSC South End, if the space remains a fitness center, the gym will need to do more to fend off competition from the many boutique studios that have opened. While these smaller studios are more expensive, their popularity increased during the pandemic.
During the pandemic two gyms opened blocks from the BSC SE, Elite Training Group (operated by former BSC SE trainers) and Epoc Studios. But these are hardly the only boutique studios to open. A quick Google search will show a dozen such gyms within blocks of the BSC SE — several of them owned and opened by former BSC South End trainers who’s clients followed them.
That location, though convenient, has been tired, dirty, broken down, under-equipped, and poorly laid out for years. Even with a lease extension, there’s no reason to believe that BSC is going to make investments to improve the facility. Time to bring in a new, better capitalized company and a new gym.