Burger King: Pride Whopper controversy

You may have already read about this gaff but it’s too good of a story to overlook. Last week, Burger King Austria caused a stir on social media with its “Pride Whopper” campaign, that launched at the start of the month. The campaign centers on Burger King’s signature burger, allowing customers the option to order either two sesame-coated top buns or two flat-bottom buns.

According to BK, the intention was to highlight equal rights and equal love—by having two same side / types buns. However, the advertising agency seemed to be unaware of the meaning of top and bottom and proved to confuse (and in my case amuse) many in the LGBTQ+ community. Some turned to Twitter to ask Burger King if they were familiar with what top and bottom mean. One Tweet I read asked if there were any vers buns, LOL!

3 responses to “Burger King: Pride Whopper controversy

  1. Perhaps I misunderstood, but it seems to me that this controversy is a bit absurd.
    What’s the controversy? That they call their star amburger “PRIDE”, can’t they call it that? I don’t understand anything 🧐

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    • It’s more a funny mishap. The terms top and bottom often also refer to sexual positions, but Burger King apparently was unaware of this and thought 2 of the same buns (top / bottom) could represent gender eg 2 top buns = 2 men / women). The irony is this was meant to target the LGBTQ+ community so it seems a bit like BK didn’t really think it thru.

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      • OK… In any case, I don’t see why it should be given so much importance. Here we would either laugh or not even take it into account, believe me. 🤪😐

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