Amtrak courts LGBT community

Posted on August 2, 2012 | 2 Comments

amtrak-gayAmtrak launched its “Ride With Pride” campaign at the end of July, partnering with the International Gay and Lesbian Travel Association (IGLTA).  I’m always intrigued when businesses create niche marketing like this.  Such blatant courting would have never been feasible by a government subsidized organization in the past.

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2 responses to “Amtrak courts LGBT community”

  1. Scott's avatar Scott | August 3, 2012 at 7:49 pm | Reply

    If you look at the view behind the family, it shows an out of focus Hancock Tower and Longfellow Bridge in Boston. The approximate location would be on the Green Line approaching Science Park station from Lechmere. Didn’t realize that Amtrak traveled on MTBA transit lines, LOL.

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  2. Nik_TheGreek's avatar Nik_TheGreek | August 2, 2012 at 4:15 pm | Reply

    That’s very cute…

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