Perhaps you are tired of watching people dump buckets of ice cold water over their heads in an attempt to raise awareness / money for ALS. However, this video from Kermit the Frog may go down as my favorite video of all.
Let’s make ALS History – Donate Here Today
I’d like to commend Pete Frates, a patient advocate in the ALS community who lives in the area and is widely credited for starting the campaign. The viral nature of this challenge has been a god send for the ALS community. My only regret is my former colleague and friend who passed from ALS last year didn’t live to see this outpouring of support. I know this would have meant the world to her. It certainly has made me emotional (both of the laughing and teary eyed variety) watching this social media challenge go viral.
Earlier this week the NYT reported that as of August 21 – the ALS Ice Bucket Challenge has raised $41 million. The foundation received less than $20 million in 2013 but thanks to the Ice Bucket Challenge, ALS reports they have nearly 740,000 new donors (and counting) and doubled their donations in just one month. If that isn’t the feel good story of the summer I don’t know what is.
BosGuy 