According to last week’s report from Media Matters, advertising revenue from September 2017 plummeted at Fox News. While a certain drop off is to be expected when you consider that last fall the country was embroiled in a very divisive national election, the numbers shared are still jaw-dropping – especially in relation to what Fox News competitors (CNN and MSNBC) show.
Media Matters speculates that this is in large part attributable to Hannity’s growing advertiser losses since his problems with advertisers leaving his show has been well documented. As companies become more focused on digital advertising and more protective of their brand, strongly partisan shows that play into conspiracy theories become less appealing. Ultimately it is bad for business.
Sean Hannity’s problems with advertisers mirrors Fox News
However, it is important to note (this wasn’t part of the Media Matters article) that Tucker Carlson and Sean Hannity regularly have the highest ratings among the cable news networks so for those who would like to see these shows pulled it isn’t likely anytime soon.
Ultimately, I’d like to see all the cable networks stop being so slanted and move away from having panels with people shouting over each other but that’s probably never going to happen so I’ll just have to gloat be content with declining advertising revenues for the Murdoch family.