Vinny Minchillo, who worked on ads for Romney’s presidential campaign, recently told The New Republic that the #ImARepublican campaign is intended to help put an end to the partisan vitriol he feels is directed at his party.
Unfortunately for Minchillo this campaign only reaffirms the perceptions it was intended to challenge. In lieu of reaching out to Republicans they used stock photography. So the impression that Republicans care about the concerns of minorities or that one can be a Republican and an environmentalist seem to ring hollow.
We all know that there are people of color who vote Republican. We also all know that there are Republicans who care about the environment. However, this poorly executed campaign is unlikely to change perceptions and will be made the punchline of jokes…. Are you listening Weekend Update / SNL?
BosGuy 