New Gap shirt: Fail

Clothing retailer The Gap stopped selling a controversial shirt after consumers expressed their displeasure. The shirt was a part of the retailer’s collaboration with GQ magazine to showcase America’s best new designers; incredibly ironic – right?

Who is the marketing moron at The Gap who approved this? I can understand a person from another country not fluent in American history perhaps not recognizing this term, but an educated, marketing professional in the US?  For those outside the US who may be unfamiliar,  Manifest Destiny was the term / belief used to legitimize the westward expansion of the US. Manifest Destiny, which had religious overtones, justified the enslavement and more often than not killing of Native Americans.


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