Amazon goes gay

Amazon KindleWell that might be a bit of an overstatement, but the gay twist that Amazon includes in their new advertisement to promote the Amazon Kindle Paperwhite appropriately entitled “Husbands” is cute and catchy.

You may watch the quick advertisement below if you’ve not seen it yet.

Special thanks to for sharing.

5 responses to “Amazon goes gay

  1. I think this is a great commercial!!


  2. great ad!


  3. I saw that yesterday and for once, was surprised by a commercial. Good for Amazon for taking an interesting proactive marketing approach, rather than their typical apologetic “we aren’t sure if we want to broadcast that we are kicking retail ass.” The fact they were also real enough to include a gay couple is an added bonus.


  4. Very well done commercial… I would get a kindle if I didn’t already have one.



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