Category Archives: SoWa

SoWa Winter Festival returns

Next week, the 8th annual SoWa Winter Festival will open and this year’s festival will host more than 100 vendors who will be selling a wide range of goods, including specialty food, art, crafts, and other unique gifts at the SoWa Power Station.

In addition to perusing the stalls in the Power Station, the Winter Festival also includes delicious food options, specialty bars, and hot beverage stations, and the 2nd floor which provides a great vantage point for taking some beautiful photos of the Festival also includes live entertainment.

The 2023 SoWa Winter Festival will run for 3 weeks from Friday, Nov 24 – Sunday, Dec 17.
Black Friday: 10am-9pm
Saturdays: 10am-10pm
Sundays: 10am-7pm
Thursdays: 4pm-9pm
Other Fridays: 4pm-9pm

For more information about this year’s Winter Festival, visit sowaboston.com/sowa-winter-festival.

PRB Boulangerie has opened in the South End

The South End’s newest café opened on Monday, July 10th in the space that was previously known as Green Light Café when Gaslight Brasserie du Coin was operating. This new café is part of the Petit Robert restaurant family.

The South End boulangerie will serve coffee, pastries, artisan bread, salads, sandwiches, and dinners to-go. The café has indoor seating as well as access to its big sister, Marseille’s, outdoor patio in good weather.

PRB Boulangerie
560 Harrison Avenue
Open Daily, 8:00am – 4:00pm

Marseille soft opening this weekend in SoWa

Last December I shared that the team behind the popular restaurant, Petit Robert in the South End, would be opening a new restaurant in the space formerly home to GasLight Brasserie.

The new South End restaurant Marseille which opened last weekend will be open for brunch this weekend to coincide with the first SoWa Open Market of the season. There is a possibility the restaurant will try to open on Saturday but that has not been confirmed. If weather is nice enough the patio will also be open for outside dining. Brunch will begin at 10AM.

The new restaurant called Marseille, uses the French city as well as flavors from the western Mediterranean as inspiration for its menu, and over the next two nights, they will be hosting ‘friends and family nights’ before hosting a soft opening this weekend. If you’re interested in checking out the South End’s newest restaurant make a reservation on Open Table.

For those familiar with the former restaurant, you’ll notice much remains the same (the beautiful zinc bar for example) but the owners have purchased new patio furniture and the interior color palette is much lighter.

Marseille
560 Harrison Avenue
SoWa District – Boston

ST33LE Provincetown to open store in South End

ST33LE flaship store in Provincetown, MA

ST33LE (a.k.a. STEELE) brands flagship store in Provincetown is about to be joined by a new, smaller retail store in Boston’s SoWa neighborhood in the South End later this spring. The new store will operate as an extension to ST33LE’s headquarters and warehouse at 46 Plympton Street.

No opening date has been announced but when they do I’ll be certain to share it here.

New South End restaurant Marseille hints at opening

Back in December I shared that the team behind Petit Robert would be opening a new restaurant in the South End called Marseille. The new restaruant will focus on southern French cuisine and operate out of the space that was formerly home to Gaslight Brasserie. 

Initially slated to open in February or March, the restaurant’s Instagram account yesterday hinted that the opening would be soon. There is more work to be done, but it’s possible they could be looking at an April opening.

Last week, two of the three large patio umbrellas that had been installed by the previous restaurant were removed. It is unclear if they will be reinstalled, but otherwise there has been little change from outside the restaurant. However, it appears as if renovations inside have progressed. Follow their Instagram account to stay up to date on their progress.

Roll Call @SoWa Power Station

SoWa Boston and Laraland Roller Disco proudly present ROLL CALL @ SoWa! In partnership with the Skaters Lounge NYC, come to the SoWa Power Station this weekend. Rollerskate while some of Boston’s hottest DJs play your favorite music with an eclectic mix of House, Hip Hop, Funk, Disco, Freestyle, and Reggae.

Need skates? The Skaters Lounge NYC will have a limited quantity available for rental on a first come, first-served basis. Enjoy Italian-American comfort food classics from Johnny Pomodoro’s, and browse vendors all weekend.

Roller Disco Schedule

FRIDAY 7PM – 12AM
DJ Cakewalk: 7 – 8:30pm
DJ Master Millions: 8:30pm – 10pm
DJ Bruno: 10pm – 12am

SATURDAY 12PM – 12AM
DJ Knife: 12pm – 2pm
DJ Manny Reese: 2pm – 5pm
break
DJs Paulinnate and Caseroc: 7pm – 8:30pm
DJ Saucy Lady: 8:30pm – 10pm
DJ Kon: 10pm – 12am

SUNDAY 12PM – 6PM
DJ Nomadik: 12pm – 2pm
DJ Mo: 2pm – 4pm
DJ Ryan Brown: 4pm – 6pm

SoWa Health + Wellness looks to open spring 2023

The Boston Sports Club South End closed last spring after the property owner, GTI Properties, opted to takeover the space rather than renew their lease. Since the BSC closed, GTI has been remodeling the space to reopen a boutique Health + Wellness facility. The new facility will have four group studios, new gym equipment, remodeled “executve” locker rooms, juice bar, and saunas.

The move by GTI Properties to overtake this space is a bold one, because they have a mixed track record of managing businesses outside of real estate management. They’ve done a great job opening the SoWa Power Station as an event space, but they’ve struggled with the two restaurant spaces they’ve overtaken.

Setting those concerns aside, the gym is hoping to open in the spring. To stay up to date on information about membership fees and opening dates, check their web page, sowahealthandwellness.com.

SoWa Health + Wellness 2023 opening

When the Boston Sports Club South End closed at the end of March 2022, the neighborhood lost a large and popular gym. Rather than negotiate with the BSC for another longterm lease, the property owner, GTI Properties, made the bold move to takeover the space and redesign it as a health and wellness center that they would own and manage.

SoWa Health + Wellness eyes a January 1, 2023 opening

This spring, GTI Properties hinted at an October 2022 opening and to increase awareness and interest SoWa Health + Wellness hosted a free pop-up in the SoWa Power Station in June. The popular event included bootcamp, yoga, dance, and kickboxing classes by trainers who will be working at the gym when it opens.

Unfortunately, the remodeling efforts have required more work and time than initially anticipated and GTI Properties is now eyeing a January 1, 2023 opening. If you are looking for more information about classes, ammenities, and membership dues, GTI will likely begin sharing that at the start of the holiday season. Look for more information about the SoWa Health + Wellness center at this year’s SoWa Winter Festival, which is scheduled to open on Black Friday and run through Sunday, December 11th.

Brasserie (formerly Gaslight) has closed

Yesterday, the Boston Restaurant Talk blog broke the news that Brasserie in the South End would be closing immediately. The restaurant which was overtaken by the property management company, GTI Properties and managed by Jeff Gates a former partner of The Aquitaine Group, which owned the Gaslight Brasserie du Coin had only been open for business since May 2021.

Minimal effort was put into the new restaurant which struck me more as a knock off of the original restaurant. It is unclear what will become of the space or if GTI Properties will continue to run the space. The same property management company has sunk significant money into updating and remodeling another former Aquitaine Group restaurant space (Cinquecento) just up the street. The initial plan was for that space to open this year as Roma 500. No word on the status of that space either.

SoWa Health + Wellness free pop-up

SoWa Health + Wellness

SoWa Health + Wellness free pop-up will take place at the SoWa Power Station on Saturday June 11th, from 7:30 am – 12 pm.

SoWa Health + Wellness will be opening in the space formerly known as the Boston Sports Club South End later this fall but in June there will be a free pop-up at the SoWa Power Station located at 550 Harrison Avenue for members of the community interested in learning more about the programming that will be available when it opens. Free parking will be offered to all who come to check out one of the fitness classes offered on Saturday, June 11th.

8:00 am – 8:45 am – MoveStudios HIIT Bootcamp with Andrew LaCombe –  @movestudios_boston
A high intensity bootcamp powered by MoveStudios, one of Boston’s premier personal training groups!

9:00 am – 9:45 am – Yoga with Gina Molinari –  @ginamolinari
This is a flow class perfect for all levels. You will find this class is a wonderful way to begin your day while building flexibility and strength of body with calmness of mind.

10:00 am – 10:45 am – 305 Dance with Jessica Edwards –  @miss_jeds
305 is an addictively fun dance cardio class that works you head to toe! Drop it low, tone it up, and shake it out to a fire beat!

11:00 am – 11:45 am – Kickboxing with Alejandra Bethermyt –  @alebfitness
Kick, punch, and move to the beat of a fun electrifying workout that will help you leave it all out there on the workout floor!

Space is limited so register today!

A DJ will provide music to keep you going and healthy snacks and beverages will be available, as well as lockers for storage. Attendees are asked to bring their own mat and towel.

Boston Sports Club South End to close

BSC

Earlier this morning The Boston Sports Club notified members that they have “made the difficult decision to close our South End location permanently. The last day to work out inside this club will be March 31st.”

I first wrote about this possibility in January in my post Is the Boston Sports Club South End closing? What remains to be seen is what happens next? In my January post I speculated one of two likely options. The first would be for another fitness chain to come in and rent the space, but the other option which I think is likely would be for the landlord, GTI Properties to overtake and manage it much like they are doing with two former Aquitaine Group restaurant spaces (Gaslight and Cinquecento).

Stay tuned for more details.  

UPDATED March 2, 2022 at 5:00PM: GTI Properties announces they will reopen this space in the fall as a health and wellness facility that will have at least 5 studios and offer a variety of classes. The facility will be eliminating the pool and reusing the space for group fitness classes. More details about rates, membership and opening dates will be forthcoming in the summer.

Is the Boston Sports Club South End closing?

The BSC South End lease will expire this spring

In recent weeks, there has been a lot of chatter about the future of the Boston Sports Club South End. Current and former employees have confirmed that the BSC would like to sign a new lease and the manager has indicated that negotiations with the landlord, GTI Properties are ongoing.

The current lease is set to expire this spring. If the BSC lease expires, it’s not clear if the space would be re-purposed, another chain would takeover, or if GTI would takeover the gym. While managing a gym would be a stretch for GTI, anything is possible. Last year, GTI Properties formed the SoWa Hospitality Group and hired Jeff Gates (former partner of Aquitaine Group) to manage food and beverage operations at the SoWa Powerstation, Brasserie, and Roma 500 (slated to open later this year). I hope the BSC and GTI come to some agreement. The uncertainty is frustrating, because it disincentivizes BSC from making any further investments or to improve the facility.

UPDATE: March 2, 2022 Boston Sports Club South End to close

National gym chains vs boutique studios

Regardless of the fate of the BSC South End, if the space remains a fitness center, the gym will need to do more to fend off competition from the many boutique studios that have opened. While these smaller studios are more expensive, their popularity increased during the pandemic.

During the pandemic two gyms opened blocks from the BSC SE, Elite Training Group (operated by former BSC SE trainers) and Epoc Studios. But these are hardly the only boutique studios to open. A quick Google search will show a dozen such gyms within blocks of the BSC SE — several of them owned and opened by former BSC South End trainers who’s clients followed them.

Boston neighborhood profile: South End

Boston is where I live, but the South End is home. If you visit Boston, you’ll understand this city is defined by its neighborhoods. Each have their own history, architecture and personality. The South End was one of America’s earliest large-scale residential developments and much of that pre- and post-Civil War architecture remains. A good example is Boston’s Union Park in the South End, which was built in the late 1850s.

In the first half of the 20th Century, the South End would become the home for many immigrant groups notably Greek, Lebanese, Africans, and Caribbean/West Indies. It also became home for many in the city’s Black population (e.g., 395-397 Massachusetts Ave was home to Martin Luther King Jr. in the early 1950s). In the early 1970s many artists and gay men moved here for the cheap rent. By then the neighborhood had a well-deserved seedy reputation and was afflicted by urban blight and crime. It wasn’t until the 1990s that Boston’s population started to rebound and places like the South End started to flourish again. That gentrification would also result in Boston’s gay population moving out to Dorchester, Jamaica Plain, Davis Square and elsewhere.

Cathedral of the Holy Cross in Boston’s South End

About The South End: The South End is a contradiction. It has some of the most affluent properties and toniest addresses in the city. Yet, it’s home to the city’s largest soup kitchen, Pine Street Inn, large public housing complexes, Boston’s safety net hospital Boston Medical Center and its neighboring Healthcare for the Homeless. Despite its affluence, these institutions (thankfully) aren’t going anywhere. It is this socio-economic mix that has saved the South End from becoming one-dimensional and gives it personality.

The South End is incredibly charming. Built on landfill in the mid-19th century as a residential district for Boston’s growing upper middle-class, hundreds of Victorian Bow Fronts were built and today it’s the largest enclave of urban Victorian residential architecture in the country. However, one of the most beautiful buildings in the South End isn’t Victorian, it’s Gothic Revival architecture. The Cathedral of the Holy Cross (est.1875) made from nearby Roxbury puddingstone and gray limestone stands in stark contrast to the Victorian and newer glass and steel residential buildings in the SoWa district of the South End. If you get a chance, look inside. The Cathedral was recently lovingly cleaned and restored and it is beautiful inside and out.

For more information about this beautiful neighborhood, I recommend reading the Boston’s South End: The Clash of Ideas in a Historic Neighborhood, by longtime South End resident, friend, and neighbor, Russ Lopez.

What to do in the South End: The South End is a picturesque, residential neighborhood with many parks to enjoy. If you spend any time here, you’ll likely find yourself walking through some of these green spaces. Some of our favorite parks are The Underground, Peter’s Park, Blackstone & Franklin Squares, and the Southwest Corridor, which divides the South End and Back Bay.

Aside from strolling through the parks and streets of the South End, I love the local theater companies that (when there isn’t a pandemic) perform at the Black Box Theater and Calderwood Pavilion. I think of the South End as a mini-theater district with The Huntington, SpeakEasy Stage and Company One all providing entertaining shows. Additionally, the First Friday of each month from 5-9PM is SoWa First Fridays where scores of art galleries and artisans open their studios to the public. The theater companies and First Fridays bring many people here for a fun date night or evening out with friends – especially when followed by drinks and dinner (but more about that later).

In addition to window shopping (there are many unique shops, complete listing here), enjoying the parks, or checking out the local arts scene, the South End hosts several markets and events. One of my favorites is the SoWa Open Market, which runs each Sunday (May thru October). It includes an artisan and farmer’s market, food trucks and a vintage market (this runs year round). There are also many interesting exhibits and events hosted at the BCA Cyclorama and at the new events and exhibition venue, The South End Power Station, but if all that sounds exhausting, don’t worry there are many places to relax.

Photo from @southendbuttery

Cafes in the South End: One of the things I love about this neighborhood is its many cafes and restaurants. Visitors may feel lost with very few national chains present (which by the way is a good thing), but it adds personality and allows local chains and sole proprietorships to thrive. In 2015, I wrote about the cafes in the South End. Since then a few have closed and a few have opened but the point is there are many places to meet a friend to enjoy a good cup of coffee and tempting treat or two. A favorite new coffee shop is MOD Espresso on Harrison Ave. If you’re in the n’hood, stop by and let me know what you think.

In 2014, I hosted a blind tasting to find out who made the best chocolate chip cookies in the South End. Should I write a new post about the many cafes or host another blind tasting to find the best chocolate chip cookies in the n’hood? Let me know your thoughts in the comments section.

Aquitaine Group Boston
Source: Aquitaine Group

Restaurants in the South End: Every restaurant I wrote about in my 2018 post, Best Places to Eat in the South End, have weathered the pandemic and remain open. If we can set the current pandemic aside, dining out in the South End has changed for the better in recent years. There are more affordable and casual dining options, and a greater variety of cuisines to enjoy.

The neighborhood has some of the best Italian and French restaurants Boston has to offer (too many to list). It also has great Asian restaurants (personal favorites include Elephant Walk and Myer’s + Chang), Eastern Mediterranean cuisine (Kava and it’s sister restaurant, Ilona as well as the fast casual, Anoush’ella are superb). Several excellent Spanish restaurants are home to the South End but Toro is my favorite. For sushi, I prefer the unpretentious Seiyo near Mass Ave. or Red Lantern. There are many options for pizza, but my favorites are Union Park Pizza (take out only) and PICCO (which stands for Pizza & Ice Cream Co.). In recent years, several Mexican and Latin restaurants have opened but my favorites are the relatively new Burro Bar and the longstanding Orinoco. I still blush thinking about my first time at Orinoco. In my haste to get inside, I accidentally knocked over Keith Lockhart. We fell into each other’s arms as we crashed into the wall so I suppose I can say I’ve hugged the famous conductor of the Boston Pops.

The list of great places to eat in the South End is long, and I’ve barely scratched the surface. If you’re looking for a suggestion, ask me, and I’ll be happy to make recommendations based on your preferences.

On The Bar
Boston Chops South End bar is a personal favorite for drinks and a bite

Favorite Bars in the South End: There are many places to enjoy a cocktail or drink, but if you want to enjoy live music go to the tiny and quite famous, Wally’s. It is one of the oldest jazz bars in America (opened in 1947) and has hosted some of America’s greatest jazz musicians. A few blocks over from Wally’s is Darryl’s Corner Bar & Kitchen, and in the opposite direction, up Tremont Street is the Beehive. All three locations have excellent live music and are places worth visiting. Darryl’s and the Beehive also have kitchens that crank out consistently good food if you’re hungry.

If you’re a beer drinker, go to JJ Foley’s, an Irish pub that has been operating in the South End since 1909. This place has a lot of character and serves a mean shepard’s pie. On the other end of the neighborhood, is a relative newcomer by comparison, Five Horses Tavern, which opened in 2013. Both places will make any beer drinker feel at home.

If you’re looking for something more kitsch, check out the subterranean, Polynesian bar and restaurant with great tiki drinks Shore Leave or longtime neighborhood favorite, Delux Cafe with its ticky-tacky decor and quirky staff. The bars you’ll mostly likely find Sergio and me at is the gorgeous 20+ seat bar at Boston Chops and the welcoming lounge at Burro Bar South End (if you like spicy drinks order the el Diablo). However, I also love the gorgeous U-shaped bar at Barcelona Wine Bar and the cozy wine bar at Aquitaine (they have an excellent Sancerre rosé by the glass).

gay boston

Gay Bars in the South End: Only a few gay bars remain in the South End. Cathedral Station is located on Washington Street and is the only downtown gay bar with a patio. They cater to the gay sports leagues and the bear community. You’ll usually find an older crowd here, but all are welcome at this friendly bar. The other gay bar in the South End is Club Cafe. Over the years it has become increasingly mixed but they still market themselves as a gay bar. Club Cafe has the Napoleon Lounge where cabaret music is performed, a dance floor in the back and a dining room and bar at the front of the house. If you’re gay and in Boston, you’ll eventually end up at Club Cafe.

While it’s true that Boston has very few gay bars, Boston’s LGBTQ+ community is redefining what is a gay bar and claiming space to meet, have a drink, gossip, watch a game, etc… whether the establishment is marketed as a “gay bar” or not. Good examples would be Boston Chops South End, Burro Bar South End, Trophy Room, Anchovies, and Elephant Walk. On any given night you will see gay friends meeting for drinks and as a result the local LGBTQ+ community has come to think of these places as ‘unofficial’ gay bars. While they are no longer around, virtually every gay man in Boston thought of Pho Republique, Rocca, Tremont 647, Sister Sorel, and Stella as some of Boston’s best gay bars, yet none were marketed as such.

If you happen to be new to Boston or planning a visit, feel free to reach out with questions. If you’re familiar with Boston’s South End, your recommendations are welcome in the comments section.

SoWa Market returns on Sunday

New England Market

SoWa Open Market is each Sunday, 11:00a.m. – 3:00p.m. at 500 Harrison Ave.

After a 6-mos hiatus, the SoWa Open Market returns to 500 Harrison Avenue this Sunday. This year’s market includes the artisan, farmer’s and vintage markets. Spring Brook Farms, The Herb Lyceum, When Pig’s Fly Bakery, and Blackbird Doughnuts are a few of the 20 vendors who will be there every week. Here is a full list of vendors participating in this year’s Farmer’s Market.

In addition to the markets, many of the galleries and studios along Thayer Street will be open to the public. However, due to health and safety regulations, the market will initially open without the beer garden and food trucks but check back for updates later in the season.

The 2021 SoWa Open Market hours are Sunday from 11am – 3pm (Vintage Market 11am – 4pm) Sunday, May 2, 2021 through October 31, 2021.

SoWa Open Market returns, COVID-19 safety protocols will be enforced

For more information about the individual markets and safety protocols put in place to ensure everyone’s health and safety, visit their website, sowaboston.com/sowa-open-market.

South End Restaurant Brasserie readies to open

Earlier this month it was reported on the Boston Restaurant Talk blog that SOWA Hospitality Group (a division of GTI, Inc.) would be opening a new French restaurant in the space formerly known as Gaslight.

The new restaurant called, Brasserie, will likely open the second weekend of May. Today, signage is being added to the 560 Harrison Avenue building and the parking lot is being freshly paved. Friends & Family events are scheduled for next week to get the staff and kitchen ready for a full opening and daily meetings are taking place with staff as the team readies to open.

I’m optimistic Brasserie will be successful because veteran restauranteur, Jeff Gates, has been overseeing the opening. SOWA Hospitality Group made the decision to make no discernable modifications to the space so Brasserie looks like a Gaslight reboot rather than a new restaurant, but perhaps that was the intention all along. Regardless, it will be good to see the lights come back on and the patio once again full of people.

For more information visit their website at brasserieboston.com or you can follow the restaurant by liking their Facebook page.

Brasserie, bienvenue au South End. Je vous souhaite beaucoup de succès.